Lotus boss reveals future strategy

Discussion about general Lotus issues
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wesj111
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Lotus boss reveals future strategy

Post by wesj111 » Tue Sep 23, 2014 3:17 pm

Sad news for many Lotus employees. However it was clear that some significant steps were needed to keep the company viable. The positive aspect is that sales are growing and they now have a practical marketing plan for more dealers. No surprise that new models are on hold. It's true that current range still has a life and hopefully with individual product managers they will look ahead to future replacements.

http://www.telegraph.co.uk/motoring/car ... ategy.html

They just need a proper dual clutch transmission in their range to replace the fake IPS. Maybe I can do them a deal :)

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Muu
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Re: Lotus boss reveals future strategy

Post by Muu » Tue Sep 23, 2014 7:19 pm

wesj111 wrote:Sad news for many Lotus employees. However it was clear that some significant steps were needed to keep the company viable. The positive aspect is that sales are growing and they now have a practical marketing plan for more dealers. No surprise that new models are on hold. It's true that current range still has a life and hopefully with individual product managers they will look ahead to future replacements.

http://www.telegraph.co.uk/motoring/car ... ategy.html

They just need a proper dual clutch transmission in their range to replace the fake IPS. Maybe I can do them a deal :)
I'm warming to a flappy paddle

That article actually warms the heart, it's a plan I can see them executing and it'd love to see a halfway house between the evora and exige as a new model.

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Benja
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Re: Lotus boss reveals future strategy

Post by Benja » Tue Sep 23, 2014 7:52 pm

Its actually good to see what appears to be a pragmatic realist at the helm, someone that has identified what's important to turn things around and make Lotus a viable business. Nobody wants to hear about job-cuts etc but overall I thought the narrative is overwhelming positive.

I'd really love to spec and buy a new Lotus one day,...but that day will be a long long long way away. Reading that article though I get the sense that Lotus may actually still be around at the point where I'm in the position to be frivolous and order yet another car.

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Benja
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Re: Lotus boss reveals future strategy

Post by Benja » Fri Sep 26, 2014 11:30 am

More commentary from PH

Pistonheads Clicky

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AndyD
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Re: Lotus boss reveals future strategy

Post by AndyD » Fri Sep 26, 2014 11:46 am

I really would like a 2 seater based on the Evora chassis, with a 450 HP DSG V6 and some very nice body, hinting towards the Esprit shape.

Dream on :lol:

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