Lotus at last draw in their purse strings

Keep in touch with fellow enthusiasts.
Podger
Posts: 806
Joined: Tue Oct 04, 2011 5:43 pm
Location: Herefordshire UK

Lotus at last draw in their purse strings

Post by Podger » Tue Jul 17, 2012 2:31 pm

PISTONHEADS SAYS:

Lotus will not have a presence at the Paris motor show in September, it's been revealed. Just two years after the British sports car company, with Dany Bahar at the helm, used the last Paris show to unveil a grandiose plan to launch five new models in five years, Lotus will not even have a stand at the Salon Auto in 2012.
According to US mag Car and Driver, the show's organisers have confirmed that Lotus has dropped out altogether, quite a difference from the big-money stand and celebrity-studded hubris of two years ago.

But a lot has happened since then. Bahar has gone, parent company Proton has a newowner and Lotus stopped splurging on going racing with revenue it wasn't generating (the Lotus F1 is just a name these days). But does this mean Lotus is in real trouble?

Not necessarily. There have been persistent rumours that Proton's new masters atDRB Hicom don't see the value of keeping Lotus in its portfolio, but we don't doubt that there is value in the company in its fabulous engineering know-how, its ability to make damn fine sports cars (we're thinking new Exige S here) and that awesome heritage, as emphasised by it being the featured marque at this year's Festival of Speed.

But the company's product plans are certainly under review. And if that means taking Lotus away from the likes of Mansory and Swizz Beats, and steering it away from taking on Ferrari, then that could well be a good thing...

UPDATE: we have just received the following explanation of the Lotus's move from the horse's mouth, as it were...

Group Lotus has announced that it is undertaking a review of all marketing and promotional activity as part of a plan to re-focus the Norfolk-based car company.

The review will aim to ensure that the recent new investment from parent company DRB-HICOM is used in the most productive and cost-effective way to ensure the delivery of high quality and technically innovative products to the market place.

A company official when contacted said: "Group Lotus has some of the most technically gifted and talented staff anywhere in the automotive industry and the company is determined that they will be given the opportunity to flourish."

"Our parent company DRB-HICOM have invested new funds and it is my job to make sure that investment is used in a way that can drive the company forward. We are working on a number of new developments which require funding and that must be my priority. This company will only have a bright future if the innovation culture is encouraged," he added.

As part of this review, Group Lotus has decided that Lotus will not attend this year's Paris Motor Show."

�

tim_marra
Posts: 4776
Joined: Tue Jan 13, 2004 4:56 pm
Location: Cumbria

Re: Lotus at last draw in their purse strings

Post by tim_marra » Tue Jul 17, 2012 3:44 pm

Thats much better than the original item i read on PH this morning. Good news :)

Bomber
Posts: 547
Joined: Sat Jan 01, 2011 1:45 pm
Location: Reading

Re: Lotus at last draw in their purse strings

Post by Bomber » Tue Jul 17, 2012 4:17 pm

I like DRB-HICOMs stance on the brand management.

They seem to be focused on getting the products to market, rather than spending a huge amount on advertising/marketing - that work has been done. It's now time to deliver products to customers and fill the showrooms with the new models that can actually be bought.

I salute those that are brave enough to put their cash down on new undriven models, but its more realistic to expect a greater cash flow to materialise once people can drive then decide to purchase. The press love the vehicles, so now is the time to let the public have access to them.

PS.
I'll have an 18month old Exige S V6 please :grin:
Exige S British GT Nr.009

tim_marra
Posts: 4776
Joined: Tue Jan 13, 2004 4:56 pm
Location: Cumbria

Re: Lotus at last draw in their purse strings

Post by tim_marra » Tue Jul 17, 2012 5:17 pm

[quote=Bomber]
PS.
I'll have an 18month old Exige S V6 please :grin: [/quote]

Only 20 or so months to wait then ;) If Lotus could only build cars that are already used, their problems would be solved and lots of peeps (especially SELOC types) would be very happy :)

Bomber
Posts: 547
Joined: Sat Jan 01, 2011 1:45 pm
Location: Reading

Re: Lotus at last draw in their purse strings

Post by Bomber » Wed Jul 18, 2012 7:46 am

[quote=tim_marra][quote=Bomber]
PS.
I'll have an 18month old Exige S V6 please :grin: [/quote]

Only 20 or so months to wait then ;) If Lotus could only build cars that are already used, their problems would be solved and lots of peeps (especially SELOC types) would be very happy :) [/quote]

I'd buy new if they offered a 25% discount :D ;)
Exige S British GT Nr.009

tim_marra
Posts: 4776
Joined: Tue Jan 13, 2004 4:56 pm
Location: Cumbria

Re: Lotus at last draw in their purse strings

Post by tim_marra » Wed Jul 18, 2012 8:06 am

I should maybe try that myself :cool:

AndyD
Posts: 3304
Joined: Sun Mar 30, 2003 11:00 am
Location: No Fing idea ..

Re: Lotus at last draw in their purse strings

Post by AndyD » Sat Jul 21, 2012 11:24 am

They may not show in Paris .. but they seem to stil consider China an importnat market ..

Image

Podger
Posts: 806
Joined: Tue Oct 04, 2011 5:43 pm
Location: Herefordshire UK

Re: Lotus at last draw in their purse strings

Post by Podger » Sat Jul 21, 2012 1:25 pm

They'll have to buy out the Chinaman who registered the Lotus name and trademark before they could start to sell in China. It'll be big bucks take make him go away ;)

AndyD
Posts: 3304
Joined: Sun Mar 30, 2003 11:00 am
Location: No Fing idea ..

Re: Lotus at last draw in their purse strings

Post by AndyD » Tue Jul 24, 2012 12:24 am

Er .. they opened the first dealership in Beijing in 2011 ..

Anyhow .. the point was they didnt cancel the Changchun exhibition ...

User avatar
6970K
Posts: 1781
Joined: Tue Feb 04, 2003 12:00 pm
Location: Cumbria
Contact:

Re: Lotus at last draw in their purse strings

Post by 6970K » Tue Jul 24, 2012 10:56 am

Looks like VW in the frame for Proton & Lotus now

http://www.pistonheads.co.uk/news/defau ... ryId=26065

Post Reply